The Business of Virtuosity

Things that fall under the purview of ‘woo woo’ are popular right now, and you have probably encountered more popular interest in things like astrology, crystals, and spiritual beliefs that are akin to ‘The Secret.’

However, as always, advertisers and marketers will do what they can to muster those connections they so desperately seek with young people despite the movement acting, it seems, as a rebellion to the very thing that marketers are pushing in the first place.

Burn some palo santo and take a moment. What does your brand do to better the world and the people in it?

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