10 Incredible Discoveries with Book Marketing Every Author Needs to Know

As an author myself (but mostly blogger), I’ve learned a great deal of insight with book marketing over the years. If you take away anything from this post, it’s that you’ll learn a lot about marketing purely from testing and observation, two things that I think many authors frequently don’t do enough of.

When you allow yourself time to test various combinations of social media marketing of your books as well as observe your results, you open yourself up to do more of what works and you’ll stop posting just to… well, post. We call it an empty engagement post. Posted purely just to put something up. And it’s a social media behavior that you’ll want to refrain from.

Below are 10 key things that you’ll want to know about book marketing. These are observations and findings from my own testing as well as just sound advice that is echoed with other graphic designers and marketers in the author market.

What Works in Book Marketing?

Let’s focus on what works, what doesn’t, and fill you in on some discoveries I’ve made in the process of marketing my own and others’ books online.

And that’s my list of discoveries about book marketing. I hope you’ve found the information helpful and that you’ve been able to jot down some notes on what you may need to do differently in the future or what you may want to focus on.

I’ll report back with more insight as it unfolds. Oh, the drama of book marketing. So much to do, so little time, right? Until next time, keep giving your best work and keep writing! I know you can get that book done.

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